SolisChirinoGroup@Elliman.com 305.343.9554 Miguel Solis, P.A. 786.253.7653 Mario Chirino, P.A.

Selling
A Home

There are a lot of different reasons an individual decides to sell their home. Some need a larger home to accommodate their family, while others are downsizing. Some are relocating because of new work requirements, with a necessity to move fairly quickly to meet their work demands and schedules. Financial difficulties have left numerous consumers with no other choice than to sell their homes so they can purchase something more affordable.

All that is required for a sold sign to be placed in the front yard in a relatively short period of time is the combination of a good real estate professional and a savvy approach. We put together the following guide to explain the typical process when selling a home or condo in South Florida.

Transaction flow chart showing typical steps in the selling process.
Spilt image of Una Residences exterior on top and a modern steel and wooden staircase inside a house on the bottom.

Before You Decide To Sell

  1. Why do you need to sell? (job relocation, need more or less space, school boundary)
  2. Do you need to sell quickly or can you afford to wait?
  3. Do you need to sell your current home to finance the new purchase?

  4. Does the home need some work before listing?
  5. Do you have a budget to make minor repairs that can increase the potential market value of your home?

Typical Sales
Proces

This guide explains what is necessary to sell a home in 11 steps, and contains important information about the process. Coupled with the right real estate agents for guidance, this approach can help to sell your home at the best price, with the least hassle.

1

Having the Right Listing Agents Matter

When you are working with specialists in an area, you have the upper hand during the entire selling process. This local knowledge will provide you with trustworthy insights into pricing trends for properties, the current market, and to make certain your representation during the negotiation stage is both solid and reliable.

2

Getting Ready to Sell Your Home

There are several different factors you should consider before deciding how much to ask for your home. This includes the general condition of your home, any major upgrades or renovations necessary, and how much inventory is currently on the market at the time.

3

Listing Your Home

A precise balancing act is necessary to ensure the correct listing price for your home. If the price is too high, your home can remain on the market for months, years, or simply not sell. If the price is too low, you may be missing out on the opportunity for a lucrative outcome.

4

Marketing Your Property

In order to maximize the number of potentially interested buyers, offers and showings, a wide variety of advertising must be used in a coordinated manner. Experienced listing agents will have a lot of options to maximize the exposure of your home.

5

Scheduling Your Open House and Showings

It is critical you keep your schedule as flexible as you can during this time. Yes, your comfort and privacy are both important. Despite this, not all buyers are able to be flexible regarding when showing your home is convenient for your needs.

You do not want to lose a potential buyer due to inflexibility. It is just as important to ensure your home is de-cluttered and clean to make certain it is ready to show during any reasonable period of time.

6

Accepting An Offer

Once you have received an offer, there are four choices. You can accept the offer exactly as written. This means you are ratifying the offer, or are in a contract for selling your property. You can make a counteroffer by negotiating any terms including the purchase price, contingency periods and the escrow length. A back-up position can be offered if another offer has already been accepted. The buyer is then able to ratify their offer if your first offers falls through or cancels. Your final option is rejecting the offer.

7

The Inspection and Escrow Period

When you have accepted the offer and have been provided with an executed contract, the inspection and escrow phase begins. This is when the deposit of the buyer is placed in an escrow account, all disclosures and documents including the sale contract are analyzed, and the buyer has shown good-faith.

During this time your home is removed from the market, and the buyer is expected to purchase your home as long as no serious issues with your property are discovered when due diligence is performed by the buyer during inspections.

8

Your Final Move

During this stage, you need to be completely moved out of your home. Everything needs to be thoroughly cleaned, with all repairs you have agreed to complete. Your home needs to be maintained until the final walk-through of your property is complete. This includes your landscaping, pool maintenance and leaving your utilities on. A smooth final walk-through means there should not be any delay regarding your closing.

9

Final Walk-Through

The final walk-through is the last chance the buyer has to examine your home prior to taking possession. The scheduling should be between 24 and 48 hours before closing, or as close as possible. The walk-through ensures the buyer there have been no changes to the condition of your home since the last visit. This is also a confirmation all repairs have been done, and you did not cause any damage when you moved out.

10

Closing

The last step in any real estate transaction is the closing. On this date, you will sign over your deed to the new owner. Ownership is officially transferred, and the buyer receives the keys to the home. The balance is paid in full by either the bank or the buyer including title search services, mortgage and homeowner’s insurance, prorated property taxes, title insurance, and when applicable, condo or HOA fees. During your closing, the buyer will pay the closing costs which vary per transaction.

11

Refer Our Services to Your Friends & Family

As we get to know each other, you will know that referrals from great clients like you are a key part of our succesful business. By the time we get to this stage, we will do everything possible to make sure you have a smooth and successful transaction and have earned your trust to recommend us to your friends and family looking to buy, sell or rent a property in Miami-Dade and Broward.

Marketing Your
Property

We provide a comprehensive digital marketing strategy to sell your home. Our approach includes targeted Facebook advertising, email marketing, content marketing, and personalized 1-to-1 outreach. Unlike other agents, we also incorporate a robust ‘print’ advertising strategy – adding a more tangible and traditional ‘layer’ to our aggressive and modern digital marketing plan.

Split image of Arte Residences exterior on the top and a large wooden terrace with an ocean view on the bottom half.

Stunning Website

Our website earns the attention of today’s modern, mobile responsive buyers. Statistics show that consumers distrust ugly and boring websites. Your home deserves to be showcased in the finest way! Our website is user-friendly, state of the art, and captures 100’s of leads each month.

We’ll create a beautiful webpage to feature your home in a way that makes it stand out from the crowd.

Design Matters

The biggest reason we’re able to attract so much attention that we can control the presentation of your home on our website. The MLS, listing portals, and most broker sites follow the same standard formatting. We’re not given the freedom to change too much on sites we don’t control.

On WeAreYourAgents.com, the shackles have been released and we’re free to show your home the way you envision it.

Reach Buyers with Digital Marketing

How do we get Buyers to our website in the first place? We employ a few different strategies, one of which is directing them there instantly through targeted email campaigns.

Your home is special, so the way it’s presented should reflect that. We believe every home has a unique story and we offer your home a unique voice that will stand out while showcasing the features buyers want to see.

Stories drive action. We tell a story about your home through a series of targeted email blasts to build excitement and enthusiasm for your home to a carefully-chosen audience.

We don’t stop with just emailing. That’s too passive. We will personally reach out to all the buyers who have shown interest in your home. We turn engagement into offers!

Exterior rendering of Una Residences looking up at the tower.
Split image of Arte Residences exterior on the top and a large wooden terrace with an ocean view on the bottom half.

Social Media to Reach Buyers

We’ll advertise your home on Facebook to reach 10,000+ people and be sure to highlight your home’s best features. This strategy helps engage buyers in a compelling way.

The average Realtor waits until a home is listed on the MLS to start marketing and waits for buyers to come to them. Not us! Before your home is even listed we’ll launch a marketing campaign through targeted Facebook ads and email property blast to get potential buyers and buyer agents excited about your home. Our typical pre-listing marketing campaign gets 100’s of potential homebuyers excited and interested in learning more about your home before it even hits the market.

Our Facebook & Instagram Pages

Our advanced and targeted Facebook and Instagram marketing reaches thousands of potential home buyers. We create dedicated Ads to target locals and drive massive amounts of traffic to your listings using our advertising budget.

Lifecycle Marketing

We use social media to strategically advertise your home during all stages of the selling process. Coming Soon, Just Listed, and Open House posts help to build a “buzz” around your property and can even lead to multiple offers the moment its officially for sale!

Professional Photography

Our marketing plan for selling homes is proactive, aggressive, and above all, results-driven. We don’t just throw a sign in the yard, put your home on the MLS and hope it sells. Our first goal is to have buyers fall in love with your home and it all starts with the first impression. We use the best professional photographers and videographers that use state of the art camera equipment to take stunning HD photos, drone videos, home video tours.

Video Marketing

We’re on YouTube! Our videos range from home property tours, to community spotlights, and more… to build a following of home buyers and sellers in our community that we love!

Our YouTube videos range from home property tours, to community spotlights, and more! They have thousands of views and help to share what makes your home and neighborhood most special directly with our followers and potential buyers.

Exterior rendering of Una Residences looking up at the tower.

Douglas Elliman’s Reach

Douglas Elliman Real Estate is backed by over a century’s worth of insights and expertise. Above all, we are passionate about delivering unparalleled experiences. From sales, rentals and new development to mortgages and title insurance, our agents are relentless advocates for our clients.

By all measures including reach, article volume and ad value, Douglas Elliman is the leading name in real estate news.

Split image of Arte Residences exterior on the top and a large wooden terrace with an ocean view on the bottom half.

Douglas Elliman’s Social Media is dedicated to targeting the right buyer, driving traffic and creating engaging content across platforms to produce measurable results. We currently have more than 415,000 dedicated followers on social media, and our posts achieved 953K+ engagements and 40M+ impressions in 2019.**

Your home will be syndicated to over 1,000 real estate centric websites with mobile compatibility, providing exposure to potential buyers locally, nationally and around the world.

Social Media Integration – Facebook and Twitter page, all pages will be shareable for large networking purposes.

Targeted Facebook Ads: Average reach of 12,500 profiles Targeted Instagram advertisements.

Public Relations is one of the most valuable and trusted brand-building communications tactics available at Douglas Elliman. Through our on-staff publicists, we actively field and seek out media opportunities for Douglas Elliman with unprecedented success.

We attract the most qualified International Buyers. Douglas Elliman’s alliance with Knight Frank Residential allows us to connect you to the right buyer, no matter where they live.

CLIENT REVIEWS

“Purchasing a home could be one of the most confusing and stressful experiences for most of us. Miguel Solis and Mario Chirino…through their experience, professionalism and superb customer service helped us navigate these rough waters with ease. They always made themselves available to answer questions from property taxes, comparables, insurance and everything in between. We highly recommend Miguel and Mario to anyone who wants exceptional realtors for any real estate transaction.”

Jose & Wanda R.

“We purchased our home with the assistance of the Solis-Chirino Real Estate Group and we couldn’t have been any happier with the overall experience. They were very responsive and made themselves available to answer all our questions. They were well prepared and efficient when communicating with all parties involved in the process. They also tactfully negotiated our contract. We would recommend them to anyone that is serious about purchasing a home and getting the personable attention.”

Jose & Sheila Y.

“Mario and Miguel were my realtors when I bought my first home and again my realtors when I sold it. Mario has been a great confidante, trustworthy, gave me solid advise on everything about my home, how to sell and present it. He even gave us a painter who was reasonable and very good. He gave me an estimate on how much I should sell it for and it was spot on! If you ever choose them, you will not only be at peace that you have the right people but also you will have good, family men who look out for your best interest. ”

Maria & Aaron P.

NOTABLE TRANSACTIONS

PRICEADDRESSCOMMUNITYREPRESENTED
$3,399,0006080 SW 104th St. Pinecrest FL 33156PinecrestSeller
$3,029,000598 Hibiscus Ln. Miami FL 33137MiamiBuyer
$2,850,0003830 Carole Ct. Coconut Grove FLCoconut GroveSeller
$2,497,00010620 SW 74th Ave. Pinecrest FL 33156PinecrestSeller
$2,200,0006800 SW 69th Ct. South Miami FL 33143South MiamiSeller
$1,950,000901 Bayamo Ave. Coral Gables FL 33146Coral GablesBuyer

Work With Us

$1 Billion
In Sales*

Total Sales Representing Buyers and Sellers

45+
Years

Combined Experience in the Industry

Top
Producers

Last 10 Years - Companywide

THINKING OF SELLING?

    © 2020. Douglas Elliman Real Estate. All material presented herein is intended for information purposes only. While, this information is believed to be correct, it is represented subject to errors, omissions, changes or withdrawal without notice. All property information, including, but not limited to square footage, room count, number of bedrooms and the school district in property listings are deemed reliable, but should be verified by your own attorney, architect or zoning expert. The number of bedrooms listed above is not a legal conclusion. Each person should consult with his/her own attorney, architect or zoning expert to make a determination as to the number of rooms in the unit that may be legally used as a bedroom.